Primary goal of Search Engine Optimization is to create visibility for your website or a web page in a search engine’s “organic” (unpaid) results for your business. Google Search results are returned from Google’s search index. Google’s search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to Google’s ranking algorithms, can cause URLs to change position in search results, and possibly, though less likely, be removed.
As an effective Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work, study statistical data about what type actual terminology people use to search on search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
We develop a short-term and long-term search engine optimization strategies starting with optimization of your current web site and track the results. We then build a long-term SEO strategy collaborating with you about your business field’s particular trends, your seasonal offerings and promotions.